How to Use Market Growth And Market Share to Develop Strategy Assignment

How to intake Market Growth And Market Share to Develop Strategy - Assignment ExampleKnowing the commercialise share of a tune make-up, pull up stakes most definitely help in assessing the impact of changes in staff, products, services, prices, distribution channels, and even advertisement campaigns. Having intimacy on the growth of the judicatures market result help in identifying the better strategies that the organisation needs to enact in order to increase its customer base. This paper examines the strategies an organization ass use to increase their market growth, and share. These strategies are vertical desegregation, and diversification strategies. In explaining these strategies, this paper focuses on an aviationline company, for example, the Emirates air line company. Strategies Vertical Integration One of the strategies that an organization can develop because of possessing knowledge on its growth and share is the vertical integration policy. Vertical integrati on refers to the expansion of a business organization into other areas that are related to its area of operation (Thorson and Duffy, 2012). Take for instance the emirates air line. The air line company might decide to buy a jet fueling company. This strategy is fundamental to the organization because it will help it to refuel a large percentage of its refueling needs. Vertical integration is important because it helps a company to improve efficiency, and come down the cost of its operation. For example, the transportation costs of the emirates airline will be reduced because it is the main supplier of its fuel. This in turn will increase the profitability of the organization, principal to a growth in its market share and its operations. The company might also aim at gaining control of its main competitors. For example, the competitors of the emirates airline company can be the British Airways, the... This report stresses that most companies show to achieve growth in its market, and also increase its market share. There are several methods that these organizations can use to achieve this objective. However, this paper has focused on two main methods, that is vertical integration strategies, and diversification strategies. Vertical integration strategies mainly concern itself with the expansion of the organization into other areas that are related to its achievement and supply. This paper manages to effectively identify the various methods of vertical integration strategies, and how they are useful to an organization. The author declares that diversification strategies on the other hand involves the sale of part of the organizations ventures, for purposes of using the money gained to restructure the business organization so as it may compete effectively in its other markets.This paper makes a cocnlusion that a company can also decide to sale some of its business ventures because of higher operational costs in a given market, and hence the need of cutting co sts. It is important to denote that an organization that manages to reduce its costs, will most definitely achieve some aspects of profitability. Finally, the greatest joy of a business organization is to manage capturing a given segment of a market. Capturing these new markets by introducing new products and influencing consumption habits will create a vibrant growth for the company, and an increase in its market share.